Make way for the unwashed and unworthy

The Los Angeles Dodgers have a World Wide Web site. On its face, this news may not strike you as particularly significant, especially if you're not a fan of the predominantly New World (cum Asian‐Pacific) sport of baseball. But for this observer of the digital media universe, the recent debut of the Dodger Web space (http://www.dodgers.com) resonates with an unintended symbolism that has little to do with the sports scene per se. It's a most instructive site to visit, because it illustrates a spate of new influences from popular and commercial culture that, thanks to the Web, are poised to bluster in rather boisterously on the staid realms of online knowledge and information management.