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Purpose

The paper aims to: assess the situation of rural population in Pakistan and information facilities available to them including telecommunications, computers and public libraries; document the community information initiatives in terms of objectives, institutional framework, staff, services, use, finance, technology and lessons learned; understand challenges and opportunities regarding the establishment of multipurpose community telecenters (MCTs) in rural areas of Pakistan; and to propose a model for the establishment of MCTs in Pakistan in terms of policy formulation, planning, management, funding, building, equipment, technology, services, target groups, marketing and sustainability.

Design/methodology/approach

The study is based on literature review and interviews of persons involved in activities of providing information to the rural community in Pakistan selected from the telecommunications sector, libraries and national and local non‐governmental organizations.

Findings

The paper highlights the role of MCTs in rural development. It assesses the situation of the rural population in Pakistan and information facilities available to them including telecommunications, computers and public libraries. The paper documents existing community information initiatives in terms of objectives, institutional framework, staff, services, use, finance, technology and lessons learned. It presents challenges and opportunities regarding MCTs in rural areas of Pakistan. A model is proposed for the establishment of MCTs in Pakistan in terms of policy formulation, planning, management, funding, building, equipment, technology, services, target groups, marketing and sustainability. The paper also discusses how MCTs can be an alternative to rural public libraries.

Originality/value

The paper presents a model for the establishment of MCTs in Pakistan in terms of policy formulation, planning, management, funding, building, equipment, technology, services, target groups, marketing and sustainability.

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