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Purpose

The purpose of this paper is to discuss Hong Kong Baptist University Library's MyLibrary Calendar Project to streamline library‐patron communication and to strengthen the Library's publicity for its services, facilities and outreach activities.

Design/methodology/approach

The paper examines the application of an in‐house developed iCalendar Data Conversion Program and Innovative Millennium Patron API Form in this Project. The iCalendar Data Conversion Program extracts and converts data from library announcements, interlibrary loan and circulation records, library e‐mails and notices, and records of library facilities reservation to iCalendar format for dissemination to patrons. The Innovative Millennium Patron API Form, on the other hand, authenticates patrons' subscription to the services.

Findings

The project employs Web 2.0 technologies and social networking software such as iCalendar format, calendar applications, API and Google Calendar SMS notification option to publish, syndicate, and aggregate dynamic web content in a Library 2.0 model. It enables patrons to use their own personal calendar computer applications that support the open and standard iCalendar format as a one‐stop‐shop platform to automatically collect and manage library calendar events, library e‐mails and notices, and their own records of circulation, interlibrary loan and room reservation in an efficient and centralized channel.

Originality/value

MyLibrary Calendar is a unique Web 2.0 and Library 2.0 compliant tool. It enables patrons to collect and manage library events and their own library records systematically in their own calendar applications. This tool also facilitates the Library to proactively publicize its services and facilities effectively and to bring about a shift in power and new library‐patron relationship smoothly.

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