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1-4 of 4
Keywords: Branding
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2014) 32 (2): 280–281.
Published: 01 April 2014
...Isabel Schellnack-Kelly Ned Potter The Library Marketing Toolkit London Facet 2012 218 pp. 978-1-85604-806-4 £49.95 soft cover © Emerald Group Publishing Limited 2014 --> Social media platforms Branding Promotional items A comprehensive...
Journal Articles
Journal:
The Electronic Library
The Electronic Library (2014) 32 (2): 284.
Published: 01 April 2014
...-1-84334-633-3 £47.50 soft cover © Emerald Group Publishing Limited 2014 --> Interior design Branding Flexible spaces ...
Journal Articles
Journal:
The Electronic Library
The Electronic Library (2009) 27 (2): 356.
Published: 10 April 2009
... --> Libraries Marketing theory Library services Branding Market research There have been few good books on this topic since the publication of the second edition of De Saez's Marketing Concepts for Libraries and Information Services (Facet, 2002). This new title from Chandos is an excellent...
Journal Articles
Journal:
The Electronic Library
The Electronic Library (2009) 27 (2): 354–355.
Published: 10 April 2009
... theory Branding There are no practical examples or case studies of libraries actually marketing. This is an introduction to the subject but not a text book. This book may struggle to find a readership. If you want to read a new book on library marketing then turn instead to Rossiter's Marketing...
