... Limited 2010 Internet Electronic books Internet marketing Consumer behaviour User studies In recent years, the application of electronic word‐of‐mouth (eWOM) has attracted much attention. An increasing number of individuals and companies are exploiting the dissemination of eWOM...

... then affects user acceptance of that technology (Davis et al., 1989). Library users Self‐service Returns Consumer behaviour Taiwan Self‐issue and return technologies for libraries were pioneered by 3M's Australian division and have been in use for about a decade. Recently, the self...

... or teachers and were considered suitable to join the discussion. The study had 45 participants, 30 women and 15 men, who were aged between 20 and 45. © Emerald Group Publishing Limited 2008 Internet Consumer behaviour Books Marketing strategy In recent years, the use of the world wide...