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Keywords: Emotional valence
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2024) 42 (2): 210–229.
Published: 26 December 2023
... Building upon dual process theories, this study integrates the activation of information exposure, prosocial interaction theory and social sharing of emotion theory to explore how public engagement is related to message sensation value (MSV), media character, content theme and emotional valence. A total...
