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Keywords: Entity influence
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Journal Articles
Entity influence and interactive relationship: the use of social media by publishing-related entities
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Journal:
The Electronic Library
The Electronic Library (2021) 39 (1): 152–168.
Published: 05 April 2021
... entities. Furthermore, it examined the influencing factors from two aspects: power of influence of an entity (entity influence) and the relational interaction of a publishing-related entity with its audience (interactive relationship). Findings The study found that for publishing-related individual...
