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Keywords: Gap analysis
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2013) 31 (1): 119–130.
Published: 08 February 2013
... and guidance for managers to measure and improve CRM system toward improving customer satisfaction. © Emerald Group Publishing Limited 2013 Relationship marketing Digital libraries Gap analysis Customer satisfaction Libraries Marketing According to (Ho and Lin, 2010), information...
