... analysis and necessary condition analysis to survey data collected from 386 respondents in Chinese Mainland to identify key influencing factors and their configurations. The qualitative phase involves six semi-structured interviews with librarians, aiming to validate, contextualize and extend...

... on this process, the super-efficiency network slacks-based measure model was used to analyse the efficiency, and dynamic qualitative comparative analysis was adopted to analyse the recipes about the influencing factors of PLKS. Ultimately, through a comprehensive interpretation of the measured data...

...Xin Chen; Yingxi Liu Purpose This study aims to explore the switching behaviour of short video (SV) users and its influencing factors and promote the sustainable development of SV platforms (SVPs) and the marketing strategy formulation of library and information institutions. Design/methodology...

... marketing. The study helps enhance the effects of library social media marketing by improving the comprehension of current circumstances and influencing factors relevant to this issue. Social media marketing refers to the activities of marketing communication through Web 2.0 interactive platforms...