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Keywords: Internet marketing
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2013) 31 (3): 404–405.
Published: 30 May 2013
... 2013 --> Mobile technology Libraries Web 2.0 Internet marketing The incredible spread of mobile technology has opened new opportunities for marketing, not least for libraries. Libraries now have a new way of engaging directly with younger patrons and new ways of delivering content...
Journal Articles
Journal:
The Electronic Library
The Electronic Library (2010) 28 (6): 804–817.
Published: 16 November 2010
... Limited 2010 Internet Electronic books Internet marketing Consumer behaviour User studies In recent years, the application of electronic word‐of‐mouth (eWOM) has attracted much attention. An increasing number of individuals and companies are exploiting the dissemination of eWOM...
