Keywords: Loyalty
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Journal Articles
The Electronic Library (2003) 21 (3): 266–267.
Published: 01 June 2003
...Philip Calvert Stephan A.   Butscher . Customer Loyalty Programmes and Clubs (2nd ed.) . Aldershot : Gower   2002 . 224 pp. , ISBN: 0566084511   £49.50 hard cover Loyalty Customers When we think of loyalty programmes the first thing we expect is some sort...
Journal Articles
The Electronic Library (2002) 20 (4): 336.
Published: 01 August 2002
...Philip Calvert Nigel   Hill and Jim   Alexander . Handbook of Customer Satisfaction and Loyalty Measurement (2nd ed.) . Aldershot : Gower   2000 . 290 pp. , ISBN: Hard ISBN 0566081946   £60 Customer satisfaction Loyalty Surveys The authors describe...

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