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1-2 of 2
Keywords: Loyalty
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2003) 21 (3): 266–267.
Published: 01 June 2003
...Philip Calvert For anyone considering a loyalty programme or club, there is much excellent advice here from an experienced practitioner. The checklist (p. 36) lists 11 essential steps. The first question to ask is, “Is my product good enough?” and that is something that librarians will find hard...
Journal Articles
Journal:
The Electronic Library
The Electronic Library (2002) 20 (4): 336.
Published: 01 August 2002
...Philip Calvert Nigel Hill and Jim Alexander . Handbook of Customer Satisfaction and Loyalty Measurement (2nd ed.) . Aldershot : Gower 2000 . 290 pp. , ISBN: Hard ISBN 0566081946 £60 Customer satisfaction Loyalty Surveys Many librarians mistakenly...
