...Chen Xin; Liu Yingxi Purpose This study aims to explore the factors influencing intentions to use library social media marketing accounts from users’ perspectives to help libraries use social media to provide targeted information services to users to meet their information needs. Design...

... marketing”, “sport and entertainment” and “health-disease” have been identified. It is found that the research objects, research methods and research theories used by scholars under different themes have different focuses, and the factors affecting information diffusion are different. Research...

... 08 2020 08 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing Digital libraries E-books Library users Digital reading Perception Information selection Reading promotion Seeking digital readings...

... of this paper is to describe the marketing initiatives taken by university libraries to promote collection and services to their clientele. Design/methodology/approach – For this study, university library websites were examined using a checklist of criteria developed from earlier studies and present...

... provided by libraries in the form of electronic systems? One logical answer to this question regarding the competition concept it that: “It means libraries compete in the market for survival and sustain their activities”. It also means that they should work to satisfy their customers. To summarize...

... of their respective associations to regional and international information fora though, for some reasons, they have found it difficult to market their associations effectively within their own countries. Often some members of the library associations sponsor themselves to travel to attend and participate...

...Philip Calvert Eileen   Elliott de Saez . Marketing Concepts for Libraries and Information Services . London : Facet Publishing   2002 . 240 pp.   £29.95 (paperback) , ISBN: ISBN 1856044262 Marketing Libraries Information services The importance of marketing...

...Philip Calvert Information Marketing There will be many students around the world, especially in Commonwealth countries, familiar with Jennifer Rowley’s textbooks on information technology (e.g. Organizing Knowledge, 3rd ed., Gower, 2000). For a number of years she has been...