...Chen Xin; Liu Yingxi Purpose This study aims to explore the factors influencing intentions to use library social media marketing accounts from users’ perspectives to help libraries use social media to provide targeted information services to users to meet their information needs. Design...

... marketing”, “sport and entertainment” and “health-disease” have been identified. It is found that the research objects, research methods and research theories used by scholars under different themes have different focuses, and the factors affecting information diffusion are different. Research...

... only Marketing Digital libraries E-books Library users Digital reading Perception Information selection Reading promotion Seeking digital readings is a precondition of digital reading. Information seeking behaviour includes querying, retrieving, browsing, selecting and acquiring...

... of this paper is to describe the marketing initiatives taken by university libraries to promote collection and services to their clientele. Design/methodology/approach – For this study, university library websites were examined using a checklist of criteria developed from earlier studies and present...

... and guidance for managers to measure and improve CRM system toward improving customer satisfaction. © Emerald Group Publishing Limited 2013 Relationship marketing Digital libraries Gap analysis Customer satisfaction Libraries Marketing According to (Ho and Lin, 2010), information...

... reasons, they have found it difficult to market their associations effectively within their own countries. Often some members of the library associations sponsor themselves to travel to attend and participate in conferences within the region and abroad. This is the story for Kenya Library Association...

...Philip Calvert Eileen   Elliott de Saez . Marketing Concepts for Libraries and Information Services . London : Facet Publishing   2002 . 240 pp.   £29.95 (paperback) , ISBN: ISBN 1856044262 Marketing Libraries Information services The importance of marketing...

...Philip Calvert Jennifer   Rowley . Information Marketing . Aldershot : Ashgate   2001 . 196 pp. , ISBN: ISBN 0566082225   £39.95 hardback Information Marketing There will be many students around the world, especially in Commonwealth countries, familiar...