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Keywords: Marketing services
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2009) 27 (2): 354–355.
Published: 10 April 2009
...Jin Chen; Jing Guo; Philip Calvert Zuzana Helinsky . A Short‐cut to Marketing the Library . Oxford : Chandos 2008 . 98 pp. , ISBN: 978‐1‐84334‐425‐0 £25.00 (soft cover) © Emerald Group Publishing Limited 2009 --> Libraries Marketing services Marketing...
