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Keywords: Means-end chain theory
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2017) 35 (3): 472–493.
Published: 05 June 2017
... purchase, and consumption behaviour is critical for their survival and success. This paper aims to provide insights into the factors that influence the purchase e-books. Design/methodology/approach Following means-end chain theory, the prospect theory and elaboration likelihood model, a structural...
