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Keywords: Public engagement
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2024) 42 (2): 210–229.
Published: 26 December 2023
... crisis communication skills to engage citizens in taking appropriate action effectively. This study aims to examine how the National Health Commission of China (NHCC) has used TikTok, the leading short video–based platform, to facilitate public engagement during COVID-19. Design/methodology/approach...
