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Keywords: Short video apps
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2023) 41 (2-3): 169–185.
Published: 08 February 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Short video platforms Short video apps Social media Switching behaviour Influencing factors A short video (SV) refers to a new video format with a length measured in seconds that primarily relies...
