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Keywords: Switching behaviour
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Journal Articles
Journal:
The Electronic Library
The Electronic Library (2023) 41 (2-3): 169–185.
Published: 08 February 2023
...Xin Chen; Yingxi Liu Purpose This study aims to explore the switching behaviour of short video (SV) users and its influencing factors and promote the sustainable development of SV platforms (SVPs) and the marketing strategy formulation of library and information institutions. Design/methodology...
Journal Articles
Journal:
The Electronic Library
The Electronic Library (2017) 35 (2): 214–232.
Published: 03 April 2017
... in switching intention and habit can commendably predict switching behaviour. The results can guide for CSS providers on how to successfully retain users in the competitive CSS market. Originality/value Previous researches have investigated the effects of perceived usefulness, switching cost and user...
