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Keywords: Utilitarian value
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Journal Articles
Continued use intention of lifestyle mobile applications: the Starbucks app in Taiwan
Available to Purchase
Journal:
The Electronic Library
The Electronic Library (2019) 37 (5): 893–913.
Published: 04 October 2019
... in entertainment, study and other daily activities, in addition to business transactions. To explore the factors that affect users' continued use of mobile app software, this paper aims to take into account the utilitarian value and privacy, as well as security factors and intends to propose an integrated research...
