...Shu-Hsien Liao; Retno Widowati; Wei-Can Lin Purpose As of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to describe new online sales through a mix of social networks...

.../methodology/approach This study is based on the technology acceptance model and theory of planned behaviour and uses WeChat as an example to build the model of factors influencing intentions to use library social media marketing accounts. It takes college students as the research object, performing empirical...

...Qunyi Wei; Yang Yang Purpose This study aims to introduce a new mode of mobile library service, named “WeChat Library”, developed under the WeChat (social media platform) public service platform. The design and realization of WeChat Library is also presented with Chongqing University Library taken...