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Describes some characteristics of Danish human resource management and analyses recent trends that point towards future practices and HRM concepts. Presents a theoretical framework in which the HRM of the 1990s can be understood, based on empirical research in a number of Danish companies from 1989 to 1991. Concludes that Danish firms are gradually changing their HRM outlook, from one dominated by the fascination of new technologies combined with a traditional cost‐conscious economic strategy to a new techno‐human paradigm of HRM and work organization. Outlines a number of challenges that HRM specialists will face in the 1990s, within the framework of a new techno‐human paradigm.

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