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This paper examines flexible wo rking in the workplace using case studies from four different European companies, in three countries. This detailed evidence shows that while flexibility is a major challenge to managements, trade unions and employees, the results are more acceptable to these groups when certain practices are followed. These include its introduction and maintenance through the careful provision of information and consultation with workers, and dealing with flexibility as a process rather than as a one‐off cost‐cutting exercise. Identifies the implications of this work for managements, trade unions and employees.

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