New Technology and Job Design — Lessons from the Print Industry?

Following extensive research at a company in the printing industry, management is concluded to have operated in an unimaginative way towards the introduction of new technology. Conversely, recent publications on the subject have emphasised its flexibility, and the extent to which there is some degree of choice inherent in the redesign of work in such circumstances. Moreover, workers may also resist managerial changes — especially those which attempt to deskill their jobs — at the point of production.