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Keywords: Digital employer branding
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Journal Articles
Multi-cue person-environment congruence in digital employer branding: the role of corporate influencers in shaping employer of choice
Available to Purchase
Journal:
Employee Relations
Employee Relations: The International Journal 1–16.
Published: 29 May 2026
...Tobias Nowy; Thai Tam Duong; Glen Farrugia; Christian Heinrich Werner Purpose Amid ongoing talent shortages across industries, organizations increasingly explore digital employer branding approaches. This study investigates how LinkedIn-based corporate influencers shape employer of choice (EOC...
