Keywords: Employee value proposition (EVP)
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Social media and employer branding: a systematic review of social media's role in shaping employer branding

Rajwinder Kaur, Bhajan Lal, Jyoti Verma
Journal: Employee Relations
Employee Relations: The International Journal 1–20.
https://doi.org/10.1108/ER-06-2025-0448
Published: 02 March 2026
... become intertwined with digital marketing, social storytelling, and real-time reputation management (Sivertzen et al., 2013). In today's attention economy, it is not enough to have a compelling EVP ; an Employee value proposition (EVP) must be visible, credible, and shareable in digital spaces...
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Includes: Supplementary data
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