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Keywords: Employer brand advocacy
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Journal Articles
Enriching the concept of employer branding: investigating its impact in the service sector
Available to Purchase
Journal:
Employee Relations
Employee Relations: The International Journal (2024) 46 (7): 1446–1482.
Published: 30 September 2024
... balance. Findings EB significantly influences employer of choice through organizational commitment and employer brand advocacy. Organizational performance is influenced by EB through job satisfaction and employee performance. Nevertheless, no significant relation was observed between EB and employer...
