... Employee brand hate Retail Luxury Employer branding Physical retail is a dominant distribution channel for the global personal goods luxury market. According to Bain and Company (2025) , monobrand stores account for 36% of total sales, compared to 20% for online. Moreover, it has been observed...

...Rajwinder Kaur; Bhajan Lal; Jyoti Verma Purpose This study aims to systematically explore the role of social media in shaping Employer Branding ( EB ) by consolidating existing research. It investigates how social media platforms enhance EB , support talent acquisition, inform digital...

...Ajay Nagre; Aparna Sameer Dixit; Girish Mude Purpose The gig economy in India has expanded rapidly, particularly in sectors such as food delivery, ride-hailing, and freelancing. This study explores the role of employer branding in engaging gig workers within this evolving labour landscape...

...Asad Abbas Jaffari; Pantea Foroudi; Maria Palazzo; Morteza Akbari Purpose The purpose of this paper is to extend the research on employer branding (EB) by identifying elements of EB according to the perceptions of employees working in the service sector and investigating the impact of EB...

...M. Luisa Rayón; Marina Romeo; Montserrat Yepes-Baldó; Sefa Boria-Reverter Purpose This research examines the applicability of the Employer Branding (EB) Mix model developed by Rayón et al. (2022), one of the few empirically validated models, to promote organizational commitment within...

...Maria Giovanna Confetto; Aleksandr Ključnikov; Claudia Covucci; Mara Normando Purpose The study aims to investigate the usage of diversity and inclusion (D&I) signals in communications for employer branding through digital channels made by European companies. Design/methodology/approach...

...Stefanie App; Marion Büttgen Purpose – The purpose of this paper is to investigate whether both perceived sustainable organizational and supervisor support, which represent a sustainable human resource management (HRM) approach, can induce commitment to the employer brand. Design/methodology...