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Keywords: Organisational branding
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Journal Articles
Journal:
Employee Relations
Employee Relations: The International Journal (2020) 43 (1): 131–153.
Published: 18 August 2020
...Adebayo Serge Francois Koukpaki; Kweku Adams; Adegboyega Oyedijo Purpose This research explores the significant contribution of human resource development (HRD) managers in building organisational brands in the hotel industry through the lenses of dynamic capabilities for sustaining...
