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What is Management? A number of classic definitions of the purpose and functions of management exist which serve to give overall comprehension and insight into this very complex activity. To state broad principles is very important, as they give the essential perspective to the manager's role. All too often day‐to‐day working on a job, particularly in the rapidly‐changing conditions in which management is practised today, tends to give an ant's eye, rather than a bird's eye, view of the manager's job. So much paper — so many crisis situations — too few resources — too many constraints — make many managers into “doers” of mini‐tasks, too few into broad vision organisers aiming for results.

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