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Pity the school‐leaver. How often does he peruse the piles of seductive careers literature only to find that it makes him even less able to decide exactly what he wants to do. Twenty minutes spent watching a careers film would tell him more about the jobs he might be considering than any amount of glossy reading matter. And there is no shortage of films — sponsors have been quick to realise the unique advantages the medium has over any others for this particular job.

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