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Educational publishers come in all shapes and sizes, and compose a recognizable group only in the sense that they are all intent on selling books to the education market. They are given some specific classification through group three of the Publishers' Association (shortly to be reformed, rationalized and strengthened), but it is difficult even among the 70odd full members to see much common ground among, for example, Rivingtons, whose Latin primers make up a show case in Evans Bros, and the giants like Macmillan and Longmans, or the various components of IPC. Confusion was less confounded twenty years ago when a smaller number, specifically engaged in turning out 30‐to‐a‐class type text books, could be more obviously classified as ‘educational’, and felt that among themselves there was a common bond of serious involvement. This last may or may not have been confused with an exchange of gentlemanly pleasantries in an atmosphere of comparative security.

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