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The main focus of this paper is a case study of the progression links onto a new undergraduate business programme (Business Enterprise) that have been established for modern apprentices between Coventry Business School and Coventry and Warwickshire Chamber of Commerce, Training and Enterprise. The context of the relationship between the two is initially established and this leads to an overview of the findings generated by a research study designed to highlight the views and expectations of major stakeholders in the apprenticeship scheme. In turn, this subsequently leads to an exploration of the implications for the design of higher education programmes targeted at apprentices.

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