Who wants to be an entrepreneur? Young adult attitudes to entrepreneurship as a career Available to Purchase

The changing nature of work suggests that young people may face the prospect of a “portfolio” career including periods of paid employment, non‐work and self‐employment, of which the latter implies greater scope for entrepreneurial activity. Reports questionnaire surveys of young adults which examine their attitudes to entrepreneurship as a career. Reference is also made to current policy initiatives and entrepreneurship education in the UK. The findings suggest that generally positive images of entrepreneurship are hampered by a lack of identifiable role models, poor media presentation of individuals or small firms, and lack of encouragement from important influencers on career choice such as teachers and career guidance specialists. University courses have their limitations but can have a role in providing a useful insight into the challenges involved in being an entrepreneur and also encouraging skill development and self‐reliance.