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Describes the co‐operation between Cranfield University, Trans4mation management consultancy and ProActive outdoor activities provider, in a new leadership programme for UK bank Halifax plc. Shows that the three organizations, which might normally have been competing against each other, had to devise ways of tearing down barriers, communicating openly, learning from each other and adapting their practices accordingly. Considers that this new way of working, involving a mixture of co‐operation and competition, is likely to be the way of the future, since if secrets are not shared they are unlikely to develop at the pace required to become commercial realities.

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