A methodology for improved synergy between the classroom and management practices

Universities constantly try to balance the need to be seen as research institutions contributing new knowledge to society with the need to be seen as effective teaching institutions. This article describes one way in which the two requirements have been effectively resolved in teaching short courses to non‐university students. The methodology incorporated students and research teams, thus drawing on the strengths of both. The result is enhanced student participation and motivation, greater access to data and new insights for the faculty members. The paper concludes by describing other applications of such an approach.