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Purpose

– The purpose of this paper is to explore and critically assess the potential value and effectiveness of massive open online courses (MOOCs) for public administration education.

Design/methodology/approach

– The research in this conceptual paper offered a critical examination of MOOCs using the work of Baudrillard, Debord, and others to re-frame and reconsider our understanding of this emerging educational strategy.

Findings

– Baudrillard’s simulacrum and Debord’s spectacle concepts can inform the discussion and understanding of MOOCs in higher education.

Research limitations/implications

– This is an emerging area that needs further study and development.

Practical implications

– MOOCs might contribute to the blurring of lines between educational products that are needed and products for which a need is manufactured by corporate interests.

Social implications

– MOOCs might contribute to the commodification of knowledge in higher education.

Originality/value

– This is the first conceptual paper exploring MOOCs and their issues using Baudrillard and Debord.

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