Managing and Assessing Student Enterprise Projects

Discusses the problems associated with the successful organization of business start‐up projects at undergraduate level, including teamwork, the involvement of mentors and assessment methods. Student business projects also involve the development of a highly demanding set of skills. The weaknesses of student projects are identified principally with respect to financial projections and marketing strategy. Concludes that these projects are a valuable means of reinforcing theoretical business studies principles and foster more realistic and mature expectations of enterprise.