Time for Self‐marketing

The majority of up‐and‐coming managers follow standardised job hunt procedures. One of the latest extensions for marketing, however, has been to apply the principle to individuals in the job search market. A study was recently carried out to obtain the views of personnel managers regarding the nature of job pursuit. The results are outlined in this article and are of interest to individuals in the job search market, in that they may help refine their approach to new companies. The results also indicate what a proportion of such managers in a variety of companies would like to see in the aspects of the job search process.