...Madina Alenova; Zhuldyz Rsaly; Monowar Mahmood; Norizan Mohd Kassim Purpose The purpose of this study is to explore how artificial intelligence (AI) is reshaping marketing education and to assess the extent to which marketing education addresses technological transformation within education...

...Veland Ramadani; Mohammad Atiqul Basher; Md. Mizanur Rahman; Md. Fazla Mohiuddin Purpose This systematic literature review (SLR) aims to comprehensively examine previously published articles on the drivers of artificial intelligence (AI) to identify the key drivers and develop a future agenda...

...Arinzechukwu Victor Okanya; Onyekachi Kevin Attah Purpose The integration of artificial intelligence (AI) into technical and vocational education and training (TVET) presents transformative opportunities for skill acquisition. This study aims to investigate the effectiveness of an AI-based virtual...

...Martin Sposato Purpose This paper examines the integration of artificial intelligence (AI) in organizational training and development through an evidence-based lens, addressing the gap between technological enthusiasm and pedagogical effectiveness in workplace learning contexts. Design...

...Jyoti Mudkanna Gavhane; Reena Pagare Purpose The purpose of this study was to analyze importance of artificial intelligence (AI) in education and its emphasis on assessment and adversity quotient (AQ). Design/methodology/approach The study utilizes a systematic literature review of over 141...

...Li Chen; Dirk Ifenthaler; Jane Yin-Kim Yau; Wenting Sun Purpose The study aims to identify the status quo of artificial intelligence in entrepreneurship education with a view to identifying potential research gaps, especially in the adoption of certain intelligent technologies and pedagogical...

... out decisions about how to support the learning process. The task of analysing tutoring and coaching is, of course, extremely complex. However, just as artificial intelligence (AI) techniques have been used to implement and test theories of learning, so they can be exploited to facilitate research...