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Keywords: Business idea
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Journal Articles
The role of creativity in opportunity search and business idea creation
Available to Purchase
Journal:
Education + Training
Education + Training (2011) 53 (8-9): 659–672.
Published: 22 November 2011
...Harry Matlay; Jarna Heinonen; Ulla Hytti; Pekka Stenholm Purpose This paper aims to investigate the relationships between student creativity, various opportunity search strategies, and the viability of business ideas developed during an entrepreneurship education module. Design/methodology...
