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Keywords: Business plan competitions
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Journal Articles
Journal:
Education + Training
Education + Training (2020) 62 (1): 31–46.
Published: 12 December 2019
...Kayleigh Watson; Pauric McGowan Purpose The purpose of this paper is to focus with the university-based business plan competition (BPC) and proposes how the theory of effectuation might inform a new model. Such a purpose is timely given the under-challenged nature of the BPC methodology. Design...
