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Keywords: Creative thinking
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Journal Articles
The role of creativity in opportunity search and business idea creation
Available to Purchase
Journal:
Education + Training
Education + Training (2011) 53 (8-9): 659–672.
Published: 22 November 2011
.... The findings emphasise the role of creative behaviour in devising the business idea and also of incorporating creative thinking into business planning. Originality/value The paper contributes to the theoretical understanding of how individual creativity affects the viability of business ideas as well...
