... older than the conventional undergraduate age of 18–21, might have more knowledge of the marketing discipline, due to having a stronger grasp of how marketing is implemented by companies (Richardson, 1995). Market orientation Student engagement Qualitative research Marketing education Non...

... data was gathered largely through questionnaires received from a single source within the firm) approaches for measuring market orientation against a mixed methods, organisation wide perspective. For achieving this task the role of mental models are considered and the perceptions and beliefs...

... institutions ‐ including the author ‐ who are determined to preserve the liberal education tradition. Central government Higher education Market orientation Training © MCB UP Limited 1997 As well the challenge to liberal education brought about by the economic need for the government...