...Roger Pizarro Milian; Marc Gurrisi Purpose The purpose of this paper is to empirically examine how entrepreneurship education is being marketed to students within the Canadian university sector. Design/methodology/approach A content analysis of the webpages representing 66 entrepreneurship...

... and reputations made. A critical element impeding progress to the successful development of enterprise is marketing. This is something of a misnomer within organisations as amorphous as universities. The ability to develop products and services and to market them effectively to what should be a captive audience...

...Sue Freeman Investigates the premises that small businesses need marketing expertise in order to grow and that undergraduates need more experience of studying small business marketing problems. There is increasing interest in, and importance of, sustainable small business and a move away from...

... research into placements and other education/business links. Examines the major themes which emerge from several perspectives: those of relationship marketing, stakeholders and key account management. Makes recommendations for the careful management of HE/business relationships in order to ensure...

... to market its services to companies. Applies concepts from the fields of marketing and organisational buying behaviour to the investment in placement services by UK organisations. Reports the results of qualitative interviews and a large scale quantitative survey into the patterns of behaviour shown...

... a variety of management models and multiple management disciplines and applications. Explores the theoretical underpinnings in the OMS approach and their application to the teaching and learning of marketing. Evaluates the contribution of the marketing programme within that process, and its relevance...

... their desired employment may be application of the marketing concept. However, such an approach is predicated on also satisfying employer needs; not easy if their needs have not been taken into consideration. © MCB UP Limited 1993 Employment Graduates Labour market Marketing VOLUME 35 NUMBER 3...

...John Nicholls The article discusses several problems in educational services marketing and reports on a study of MBA student information sources before course selection. It then provides a case study of the redevelopment of the Bath University Masters Degree in Business Administration...

...Philip Kitchen The majority of up‐and‐coming managers follow standardised job hunt procedures. One of the latest extensions for marketing, however, has been to apply the principle to individuals in the job search market. A study was recently carried out to obtain the views of personnel managers...