...Madina Alenova; Zhuldyz Rsaly; Monowar Mahmood; Norizan Mohd Kassim Purpose The purpose of this study is to explore how artificial intelligence (AI) is reshaping marketing education and to assess the extent to which marketing education addresses technological transformation within education...

...James M. Crick; Dave Crick Purpose While there has been a significant amount of work involving marketing education, it is unclear how faculty members can increase the engagement and achievement of non-subject specialists. Accordingly, guided by Bloom's Taxonomy, this current study examines...

...-reflection techniques, alongside other checks for methodological credibility. Findings When teaching marketing to non-marketing students, it is important to integrate theory with practice to help their learning (e.g. through practical case studies). Marketing educators must also maximise...

... each bring their own benefits, constraints and challenges to studying in a culturally diverse environment. Principles are presented for adoption by marketing educators in order to foster a vibrant, inclusive learning environment which meets the educational needs and wants of a culturally diverse...