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Keywords: Public service advertising
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Journal Articles
Re-envisioning vocational education: critical discourse analysis of a government publicity campaign in Hong Kong
Available to Purchase
Journal:
Education + Training
Education + Training (2024) 66 (7): 907–927.
Published: 26 August 2024
... critical discourse analysis to the set of television public service advertisements produced as part of the government publicity campaign. Findings The messaging of the publicity campaign consists of two major discursive strategies. One stresses the ability to find self-fulfillment through VPET...
