.... Design/methodology/approach The research involved two phases: first, a survey was conducted of marketing academics. This survey examined how the academics conceived the relevance of their teaching strategies to the work environment in small‐to medium‐sized enterprises (SMEs). Second, marketing graduates...

... Graduates Small‐to medium‐sized enterprises Universities Rapid changes are taking place in the UK university system, not least in the number of young people opting for higher education. Enrolment rose 31 per cent during the 1980s and has now seen an increase of around 75 per cent since 1980...

... Company Directorate, Hillside House, 79 London Street, Faringdon, Oxon SN7 8AA, Tel: 0367 242822, Fax: 242831. P. Rodgers is Small Firms Adviser and T. Littlefield is Head of Teaching Company at Leeds Polytechnic, UK. 8 Small‐to medium‐sized enterprises Higher education Vocational training ©...