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Keywords: Social marketing
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Journal Articles
#ChooseToBeTVET: exploring the political aim to enhance the perceived value of TVET in Chile through a communication campaign
Available to Purchase
Journal:
Education + Training
Education + Training (2025) 67 (3): 318–331.
Published: 25 October 2024
... more details of the videos analysed. Paulina Bravo can be contacted at: paulina.bravo.c@pucv.cl 30 09 2023 13 08 2024 24 09 2024 26 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social marketing Technical...
Includes: Supplementary data
Journal Articles
A new perspective: consumer values and the consumption of physical activity
Available to Purchase
Journal:
Education + Training
Education + Training (2018) 60 (9): 930–952.
Published: 10 April 2018
... behaviour relied too much on educational programmes and law remedies whilst disregarding the potential of marketing. Gordon et al.’s (2006) findings demonstrate that there is support for social marketing interventions that are aimed at, influencing physical activity behaviour, educating...
