What is “good” hotel design?

It is a commonly held belief that a well‐designed hotel can be a source of profitable operation but the evidence for this is far from conclusive. This paper considers the nature of “good” design and its potential link to higher sales and profitability. The concept of hotel product lifestyles and two techniques of space utilization are proposed, the grossing factor and the design efficiency factor. Includes tables, drawings and plans that demonstrate how these techniques can work in practice.