... in a pilot study. Statistical analysis of the first phase covering factor analysis of the questionnaire and analyze the reliability of the questionnaire (Cronbachov‐alpha) in the second phase, descriptive statistics and analysis of variance were used. Consumer behaviour Pre‐purchase satisfaction...

...Varpu Uotila; Patrik Skogster Purpose Space management is an essential part of successful retailing. Good space management requires accurate data about consumer behaviour. Traditionally, these data have been collected through panel interviews, camera tracking and in‐store observation. Their nature...