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1-2 of 2
Keywords: Marketing strategy
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Journal Articles
The effects of word-of-mouth and online review marketing strategies on students’ satisfaction with their housing selection during COVID-19 season
Available to Purchase
Journal:
Facilities
Facilities (2022) 40 (5-6): 394–411.
Published: 15 February 2022
... with the word-of-mouth strategy than online review marketing strategy for room selection during the COVID-19 pandemic. Secondly, online student housing review marketing strategy provided higher rent which did not reflect the services available. Furthermore, students were more interested in the nature of rooms...
Journal Articles
Ticketing of large scale events: the case of Sydney 2000 Olympic Games
Available to Purchase
Journal:
Facilities
Facilities (2002) 20 (1-2): 22–33.
Published: 01 January 2002
... to a boom in tickets sales in the lead up to the Opening Ceremony. Finally, SOCOG managed to sell 87.90 per cent of the tickets available to the public, the largest percentage of tickets ever sold in an Olympiad. Sales management Marketing strategy Sports SOCOG hired the private companies George...
